The Range (not Rage) of Red Bull
There is no doubt that Red Bull has a huge following. They have commercials on TV, ads on Facebook, and thousands of viral videos on Youtube. They promote everything from race cars and motorcycles to pictures and concerts. To really understand the wide range of activities they promote, take a few minutes out of your day and check out Red Bull on StumbleUpon.
With over 6.7 million unique visitors per last month alone, StumbleUpon’s traffic is growing. The site allows individuals to sign in using their Facebook account and search the web based on their interests. There is also a toolbar that you can add to the top of your browser to add to the procrastination time you’ve set aside while working on homework.
Lets StumbleUpon a site. What about these?
http://www.stumbleupon.com/su/46iAOm/corcholat.com/%252521vWd
If the art wasn’t cool enough to get you to look at the page, check out the number of views. And this is just for one website in Spanish.
While this website may be in Spanish, it does peak your interest and get you thinking about what else is out there for this subject. Look up Art of Can on Red Bull’s main page and you can find all the information you need.
Think about this: If Red Bull is really is the number one energy drink in the world, what happens to all the cans? Simple, Red Bull has a contest to see who can create the most creative objects with the cans. They call it Red Bull Art of Can. Any one can submit their artwork for competitions that take place across the world. Unfortunately, there aren’t any competitions taking place in the United States this year, but there are links to all the International competitions so that you can see all the art that has been submitted.
There are 1,313 pages if you search for Red Bull in everyone’s favorites on StumbleUpon. Of these pages, you can find more pictures from other Can Art Competions as well as Red Bull Illume, a photography competition that travels the world and literally lights up different cities at night. If you’re interested in finding out more about the caffeine content or ingredients in Red Bull, there are links to other websites that contain all the information you could ever need about the energy drink.
According to SEMRush, there are 3.34 billion (yes BILLION) pages has for the keyword stumbleupon. Of this, around 280 thousand clicks came from Google SE traffic during the month of September. While this number does tend to fluctuate, the website does have a loyal following of users.
One of the most viewed pages from Red Bull is the Red Bull Street Art View site. This website allows you to look at graffiti in different cities across the world. The website is powered by Google so the map is easy to navigate. This page has had around 140,000 views from StumbleUpon alone since its launch in February.
The number of unique visitors may be lower than it has been in the past, but the website has the potential for more views with recommendations on StumbleUpon and ways to link the site to either a Facebook or Twitter account.
There is definitely diversification when it comes to the World of Red Bull. As the top energy drink in the world, they like to get involved in a little bit of everything. They even encourage recycling their packaging (see the link below). If you have an interest in anything, stumble upon it and Red Bull will probably come up.
~Kelly
Wakeboard and Taste the Red Bull!
To get the word out about Red Bull Wakeboarding, Red Bull has taken advantage of the social media arena through a variety of sources. While Red Bull does not do any direct marketing themselves, many people post information about wakeboarding events Red Bull sponsors. In addition to postings on websites, there are also many posts on blogs for Red Bull wakeboarding events as well, where fans and consumers discuss the events. While the wakeboarding following is not as huge as other mainstream sports, the consumers are responding positively to the events. The events are all well attended and are free or very inexpensive! Fans can enjoy intense excitement and Red Bull is ever present with competitors decked out in Red Bull attire from the board to the life vests and helmets they wear to the entire venue covered in Red Bull paraphernalia all over. Helping drive interest in the Red Bull Wakeboarding arena, many videos are captured at the event and are posted on numerous sites. According to SEMrush.com, the keyword search “Red Bull Wakeboarding” returned 897,000 results, with an average of about 46 queries a month! The chart on the page showed that there was a trend to when the searches increased which was around the month of August, peaking in September and gradually decreasing to the end of the year. This time frame is usually when Red Bull holds the wakeboarding events. Red Bull Wakeboarding also has strong presence online through the videos posted of its events. The site mpora.com is a great site for extreme sport enthusiast and especially those into wakeboarding. Red Bull Wakeboarding has many different videos posted here for anyone interested to see. Below I have a link to statistics from Compete.com that show the site traffic for mpora.com.
<a href=”http://siteanalytics.compete.com/video.mpora.com/”><img src=”http://siteanalytics.compete.com/embed_chart/video.mpora.com/small/” /></a>
As I alluded to before, Red Bull Wakeboarding utilizes a multitude of sites to get the word out or should I say viewed by the masses. Another site they use is wakeboardingmag.com, which a site for a popular wakeboarding magazine. Red Bull Wakeboarding has done an amazing job on this site with tweets being displayed with articles about events and also posting video, photos, and information about all of their events.
Here is a look at the traffic for wakeboardingmag.com:
Traffic Frequency
Global
US
Here’s a link to an article to check out at your leisure: http://wakeboardingmag.com/photos/2011/04/26/photo-gallery-red-bull-ice-rail/
– Randy
Mirror.me and Red Bull Wakeboarding: A Cloud of Opportunity
Many people identify Red Bull with energy, excitement, high-octane and pure unadulterated fun! Red Bull Wakeboarding has combined all of those components to further market the Red Bull brand. Red Bull sponsors five professional wakeboarders, which include: Dallas Friday, JD Webb , Parks Bonifay, Adam Errington , and Brian Grubb. In addition to sponsoring wakeboarders, Red Bull also sponsors many significant events in the wakeboarding arena. Word of mouth plays a huge role in the marketing campaign for Red Bull. Red Bull Wakeboarding has ventured into the world of social media through a social media application called mirror.me. The mirror.me application takes social networking to a whole new level, combining social networks like Twitter, Facebook, Linked-In, etc. to form a community of interests and people you would be inerested in.
Red Bull Wakeboarding, created a page on mirror.me which operates a lot like Hootsuite combining all of your social networks in one place to update and send out information. Red Bull Wakeboarding has linked their Mirror.me with their twitter page as well as many of the other Red Bull products pages and provides a “one stop shop” for all things Red Bull in a sense. Wakeboarding and extreme sports are growing, and using social media like mirror.me to take advantage of this growth is huge in marketing Red Bull Wakeboarding. With mirror.me, Red Bull Wakeboarding can display who they have most in common with and followers of Red Bull Wakeboarding can link up with many people who are interested in Red Bull as a product and as well as wakeboarding and other different interests as well. Mirror.me is fairly new but the traffic to the site is increasing every month since it launched. Data from Compete.com will illustrate this trend and show that having a presence in this particular social network arena is just another way that Red Bull manages to stay ahead of the curve.
Here is a link to a chart displaying the site traffic of mirror.me: http://siteanalytics.compete.com/mirror.me/
The cool thing about using an application like mirror.me is that whenever you update information on one site, it is instantly communicated on the accounts linked to it. In this case every time there is an update on Red Bull Wakeboarding’s Twitter or Facebook accounts, it is automatically updated on mirror.me which as I said before is similar to the functionality of Hootsuite.
Red Bull has done a phenomenal job with expanding its brand into different avenues and especially breaking into the field of wakeboarding. The strategies they have utilized when it comes to social media have worked wonders for the company and will continue to help it build going forward.
-Randy
Are you LINKED IN?
What is LinkedIn.com?
Linked in serves as a business-related social media networking site. The main purpose of linked in is to allow users to build a web-based network. Users are able to connect with business partners, colleges, and current and potential employers. LinkedIn.com provides a space for users to establish and promote their own personal brand.
LinkedIn.com has over 120 million users registered in nearly 200 countries across the globe. The size of Linked in is continually growing at about 2 new users per second. The site’s information can be translated into several major languages including, English, Spanish, Chinese, German and French.
The site has over 15 million current students and recent graduates as members. Linked in has registered users from all the 2011 Fortune five hundred companies and 75 of the Fortune 100 companies use their hiring services. For anyone looking for employment LinkedIn.com is the place to begin their networking and search. As the site list both open positions and their employee’s who have LinkedIn connections with that particular company.
You won’t find any crazy drunken weekend video’s and pictures and ridiculous games to entertain you on this site but you will be able to access some vital information on companies you may be interested in. Many corporations have a Company page in which you can find out about job opportunities and company stat’s from their annual profit to what types of degrees their employees have.
GIVE YOUR CAREER WINGS
Red Bull is the Pioneer of energy drinks. They have a huge market share and have begun to capitalize on this competitive advantage by using linked in. Of their major competitors Monster and RockStar energy drinks, they have the most followers for their company page and the most registered employees. Below you will find the SWOT of Red Bull and linkedin.com
STRENGTHS: RedBull does have a company page on the website. Just their mere presence on the site is increasing the brand recognition. They also do a great job at providing opportunities for viewers to get more information on their homepage regarding careers.
WEAKNESS: LinkedIn has a global reach. Thus Red Bull should be listing as many open career opportunities they have as possible. Those opportunities domestically and abroad.They should also be providing some informational updates on upcoming events they have for their 10,000 plus followers.
OPPORTUNITIES: If Red Bull were to develop a new product line, using linked in would be an excellent way for them to seek new talent to help assist with development of that brand extension. RedBull also should look into advertising on the LinkedIn site as well. While researching I noticed several other dominant brand companies, such as Delta and AT&T advertising.
THREATS: Red Bull should be weary of other competitors like Monster, and Rock Star using LinkedIn.com, not only as a way to seek employee’s but also push their advertisement.
Give your Business Social Network Wings
When you search for Red Bull on LinkedIn.com, the results will be reveal under the company pages section. An overview of the company as well as a career’s tab will appear. You also be able to see who in your network is connected with Red Bull as well which alumni from your college are associated with Red Bull. Red Bull is listed under one of the LinkedIn.com’s company pages. The pages gives statistical information on the company. It states information on everything from the company’s growth to the degrees their employee’s have. http://www.linkedin.com/company/red-bull/statistics
They also provide a link in which you can choose to learn more about career opportunities. http://www.linkedin.com/company/red-bull/careers?trk=bizconn This link will give you detailed information Global
Red Bull can benefit greatly by using LinkedIn.com. The below graphs,curtsey of Quantcast.com, show the percentages of both global and US registered users.
Global
US
By examining these graphs you can see that 50% of LinkedIn’s visits are accounted for by regular users. This site is a great place for red bull to post all their up-coming events and available careers. They currently have 2,850 employees who are connected to their page, and 10,747 followers.
There are over 5,000,000 results for “RedBull on LinkedIn” on google.com The first entries were associated with personal profiles that included the company name. The further I got beyond the bend however I noticed a unique page for the Midwest region. They are simply inviting users to follow them so that they can become aware of new opportunities. Although they do no have a presence on the main LinkedIn page RedBull, they do provide access for users to view RedBull’s main profile.
While Red Bull may not be able to vividly advertise their brand on LinkedIn, the opportunity to promote their Brand and Image is still available through this site. In my personal opinion LinkedIn.com is the best way for companies like Red Bull to reach a mass audience that is searching for career opportunities.
-No.IT.Sense, Cierra
Explore the World of Red Bull on Facebook!
“Red Bull, It Gives You Wings” is one of the most recognizable catch phrases around today. Not only does the energy drink itself “gives you wings” so you can power through your day, but their Facebook page does the same but in a completely different way. Once you visit Red Bull’s Facebook page you enter in to the exciting World of Red Bull where you experience the ultimate thrill!
Red Bull’s Facebook page is filled with action packed branded content that allows you to interact with the brand on another level. There are several tabs to the left of the page that takes you from one adventure to the next. Red Bull is all about building their brand and boy they are good at it! Some of the most recognizable ventures that the brand has is the New York Red Bull soccer team, Red Bull Flugtag USA, and Red Bull Racing just to name a few. One of their most popular sports team is the New York Red Bull soccer team. With over 123,000 fans, this professional sports team has become a huge hit with many.
Red Bull's Flugtag website also attract many unique visitors, with nearly 9,000 visitors for the month of August.
Red Bull Flugtag is also a huge sport that is affiliated with the brand. Although its Facebook page has only 12,500 fans, a single flugtag event could attract up to 300,000 spectators. Clearly many enjoy seeing the sport in action. I for one am a huge adrenaline junkie so I got super excited when I saw all the extreme sports that was affiliated with the Red Bull brand. A month ago I had the pleasure to go skydiving and I have to admit it was the best feeling I have ever experienced! I felt like a bird just gliding through the air.
When I visited Red Bull’s Facebook page and saw that they had their own 
skydive team, my first question was “how do I become apart of that” because I fell in love with skydiving. I also loved the fact that they have a racing team as well. At the end of the month I am going to Charlotte to do the NASCAR racing experience so you know I want to apart of Red Bull’s racing team.
There’s also a tab to see the different Red Bull athletes. Red Bull follows all of their sponsored athlete’s Twitter feeds through a combined user-friendly media stream. This allows fans to see what their favorite athletes are up at all times! When you’re not following your favorite athletes to see what they are doing, you can check out a few games or two. Red Bull loves to add a bit of fun to everything they do so they have a few games and apps you can play around with.
Red Bull does everything right with social media in my book. They give their fans exactly what they ask for and more. I just wish I knew how to become apart of the Red Bull family because I am itching to become part of the Red Bull Skydive Team and the Red Bull Racing Team!
~Ta’Shara
Red Bull gives you Events
Red Bull uses sports, events, games, music and entertainment as another way to promote their name. Twitter is a huge social media they use to individually promote and update these events. They include different pages for the different events. There are so many cannot put a number on just the events so I will tell you about two in particular. The 2nd annual Red Bull Final Descent series, a mountain biking challenge that pushes riders to the brink and back over some of the most technically challenging territory in North America. It returns this year with more riders, more competition, and more mountain. The ride is taking place on the terrain of Winter Park and Angel Fire Resorts. A new challenge will be added located at the Jackson Hole, WY. The format of the event is simple, riders can choose from three technical courses of varying difficulty. Each stop in the series offers a $5,000 cash purse plus gear from industry partners Troy Lee Designs and Oakley. The overall winner will get $500 and bragging rights. Events like this are hyped and promoted on twitter through pages like @redbullracing (2010 Formula1 constructors’ champions) 38,399 followers and 1,297 listed. There domain traffic is ranked at 44 and estimated visits 1653. Red Bull Art of Motion, established as the first free running competition in the world in 2007. It will be located in the Greek island of Santorini in October 2011. The event is an amazing blend of artistry from the disciplines of free running, park our, martial arts and gymnastics. Athletes will compete, a very natural free running environment with no extra construction necessary. While surrounded by mind-blowing beautiful scenery which is unique to this part of the world. Based on their run, the top twelve contestants then advance to the finals, where four of parkour’s most recognizable names are given the task of judging the contestants based on four skill sets: creativity, execution, flow, and technical difficulty. People are saying, this is the finest competition of its kind in the world and it is free. Red Bull hosting and promoting thousands of events on Twitter and other social media is what makes Red Bull the brand it is today.
~Kira
RED BULL: Gives You Wings
Web Traffic
Red Bull is the only drink that gives you wings and they have a great way of letting you know. Even on their social media, such as Twitter. There are thousands of Red Bull Fans especially on their main page on Twitter with 7,790 Tweets, 328,201 followers. Other Red Bull sites that are linked to Red Bulls Twitter page is Red Bull USA. Red Bull is one of the top five most engaging brands in social media. Red Bull engages customers through events and games on Twitter and now mobile apps for your cell phone device. Some of these interactive games include soapbox car racing and a “Drunkish Dials” recordings. Red Bull has successfully integrated its strong brand messages into its social media campaigns by staying with the slogan Red Bull “GIVES YOU WINGS”. Red Bull has not done much of what you call traditional marketing such as television and print advertisement instead they use buzz marketing. Red Bull being a heavy user of Social Media avenues makes since because they target a younger audience. They also use sports sponsorships, events and its street team (the Red Bull cars) to promote there products.
Twitter fans hypes these promotions up by bragging on Twitter how they just got a can of FREE Red Bull. Red Bull has done an awesome job of getting customers’ attention through social media. By using social media like Twitter, Red Bull has been able to reach consumers or followers that other brands have not. The numbers I stated earlier shows the proof.
~Kira
We Love REDBULL
Red Bull knows Marketing; they are great at using different marketing tools to stand out from their competitors. There recent campaign Red Bull Stash, A nationwide event that took place only on college campuses around the country. It started on September 9, 2011, they went around places on campus that many students use such as libraries and student centers to stash a four pack of regular Red Bull products around college campuses. Using this marketing promotion as a scavenger hunt for students to find the drink they all know and love. They got consumers involved by telling them to go to the website to put in there zip code for clues on wear the Red Bull packages are. They made the grand prize a skydiving experience for the winner and their quest with the Red Bull Air Force. The grand prize also consists of two round-trip tickets for the winner and their guest between a major airport nearest to the winner’s home and a major airport in Los Angeles, California. Also included are standard double-occupancy hotel accommodations for the winner for up to two nights, according to RedBullStash.com. These types of prizes definitely got student involved, since as hard working college students we all need some playtime. Campaigns like this is why “Students love Red Bull”, and of course the occasional promoters passing out FREE Red Bull on campus. By using social media such as Facebook and Twitter made this event successful. This was a great way for customers to interact with the product as well as generate new customers. This year’s Red Bull Stash was not their first Scavenger hunt. There was one that was a joint effort with Tim Lincecum of the San Francisco Giants. They hid 11 autographed baseballs for each of Lincecum’s strikeouts in the past season around the city. The same concept of looking for clues to the hunt on their social media sites. This scavenger hunt was also successful because it was extremely targeted to a specific location that required fans to become engaged on the social media sites. @RBStash_Temple Temple University Red Bull Stash hit Temple University, go to the website for details and follow us for updates on the newest stashes! http://www.redbullusa.com/cs/Satellite/en_US/Red-Bull-Stash/001242850993194#/final.php?ll=en_us This Twitter page was used to give the college students updates on clues where the Red Bull might be hiding, how many were left, and how much time students had to find the last few packages. The domain traffic for Red Bull was 51 with an estimated number of Visitors at 361871.
~Kira
Red Bull- A Social Media Dominator!
Red Bull has done what many businesses are trying to do, dominate the world of social media. They have taken the social media world by storm and they have done so by using the giant, Facebook. With well over 22 million fans, their strategy has paid off in a huge way!
Red Bull has been ranked number one out of the Top ten Facebook pages. Everyone knows you do not become number one by being plain and simple. Red Bull once had a unique and eye grabbing way to attract visitors to “Like” their page. On Red Bull’s landing page there was a huge graphic of a Red Bull can with many arrows pointing to the “Like” button. Once inside you are able to experience the brand on many levels. This “Call-to-Action” graphic enticed users to see what the world of Red Bull has to offer and was a sure way to turn their many visitors in to fans.
That was then, but NOW on Red Bull’s landing page, you get to experience their world of sports. You now can watch a three minute YouTube video about The Art of Flight. It showcases some of the world’s best snowboarders such as Travis Rice and many others. You can also follow Art of Flight on Twitter, see more tour dates, and check out Art of Flight’s Facebook page. All of this can be done before you even get the chance to experience the exciting world of Red Bull, the energy drink!
Red Bull knows who their target market is and they cater to them well. Most of their fans are men that have an active lifestyle and seek to experience the ultimate thrill. Red Bull’s Facebook page gives them a thrill and much more! They offer their fans a page full of branded content that encourages them to engage, interact, and share their experiences therefore building the brand even more. With most of the content videos, they give fans a visual experience of what is happening in the world of Red Bull. Red Bull Web TV is a great way to see the extreme sports the brand is known for promoting such as action sports and motor sports.
Red Bull has done many things right by taking the social media world by storm. They are dominating this arena and are not showing signs of slowing down. They know what their audience wants and they deliver in a major way. Their goal is to turn as many visitors into fans and they found the right formula. Red Bull has built a strong and lasting online presence that is like no other!
~Ta’Shara
What a perfect venue!
Many Americans do not know about the sport of Formula One, and the amount of teams involved. Red Bull saw this opportunity and took advantage of it with the city of Austin. The city responded incredibly well. They allowed the team to race through the streets and even do a burnout in front of city hall. The upcoming race is important to the city for the revenue, global presence, and economical uplifts. The already referred to Youtube video is a start for the city, Congress Avenue is shown, the music is pure Americana, and the Red Bull car brings it all together for the novice Formula One fan.
David Doolittle spoke on the subject in his article about the shooting with David Coultard, the Formula One pilot. Coultard points out that the venue is vibrant and young, that he completely understands why they picked the location. David Doolittle points out that Red Bull will be sharing the video through social media avenues and their corporate site. The continual viewing of the double-sided promotional video will only help the already growing Red Bull Racing image.
The growing popularity of the racing venture is in part to videos and merchandise, but their constant presence at other events is above all what drives the public’s interest. A latent semantic content search in Google with the keywords ~”Red Bull Racing” brings back over 7.2 million results. This result links the keywords to other sites and events using these exact terms and news articles about the subject. As a reference ~”Ferrari Formula” only brings back 1.2 million results and they have been involved in the sport since the 1940s, Red Bull started racing in the mid 2000s.
Red Bull is in constant works with venues to sponsor events and get their name on cars, but customer loyalty is their constant drive. Without the customers supporting the brand Red Bull would not have a team to compete. With this knowledge Red Bull Racing has a tab on their site called Comps, which can be found in the Fanzone. This tab is short for competitions, and is where loyal users can watch for new promotions by the company. It would be in the best interest of Formula One fans to watch this section and anticipate American Grand Prix related contests to start appearing soon. This is a great way for Red Bull to guarantee revisits by fans that want more out of the American Grand Prix experience.
Here are the links to the article and Comp tab, enjoy:
http://www.statesman.com/news/local/red-bull-race-car-roars-through-town-for-1768417.html
http://community.redbullracing.com/competitions/
~ Alex
teamdiablo 
